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Artist Statement

I aimed to create a visually striking composition using only black and white elements. I carefully selected fonts, sizes, and spacing to convey a sense of balance and harmony, showcasing the power of typography as an art form. I explored the interplay between different typefaces to create contrast and visual interest. Negative space and strategic placement were used to guide the viewer's eye and create a dynamic visual experience. Rather than telling a story, this piece aims to illustrate the meaning of the word "Cool". To me, "Cool" is represented by bold fonts, a limited color palette, noisy and distressed effects, four-pointed stars, and a well-balanced harmony between elements on the canvas. The presence of hands symbolizes a force trying to unite the main typography elements and maintain a balanced harmony, connecting them to each other. The hand reaching out from the bottom right corner's "O" appears to be reaching for the "k" which seems to be moving away. Hence, I named this piece "Reaching". Through deliberate design choices and attention to detail, I aimed to create a visually captivating and thought-provoking composition that engages and inspires the viewer.


Typography, Poster


Photoshop, Illustrator

Image Gallery

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