FIBER.FROG

Artist Statement

For my fiber art brand, I wanted to portray a more bubbly and cute side of myself. To this end, I chose a font that best represents that. The colors of my branding reflect my tastes and preferences. Identifying strongly with the color purple, I chose a less saturated shade - periwinkle. The primary graphic element in my logo and brand is yarn, which is central to my work. I also created a mascot to represent me and my brand. Finally, cute drawn strawberries and hand doodles contribute to an overall cute yet clean look for the brand.