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Artist Statement

For my fiber art brand, I wanted to portray a more bubbly and cute side of myself. To this end, I chose a font that best represents that. The colors of my branding reflect my tastes and preferences. Identifying strongly with the color purple, I chose a less saturated shade - periwinkle. The primary graphic element in my logo and brand is yarn, which is central to my work. I also created a mascot to represent me and my brand. Finally, cute drawn strawberries and hand doodles contribute to an overall cute yet clean look for the brand.


Logo, Business Card


Illustrator, Photoshop


Image Gallery

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